Customer Relationship Management


US$95.00(Massy Employees)
US$120.00(Non-Massy Employees)

Thank you for your expressed interest in selected Program. There are no assigned dates at this time however we do encourage customised sessions where we will be happy to discuss more detail with you. Kindly contact our Programs Team at and thank you for choosing the Massy Learning Institute.

Customer Relationship Management


Companies aim to win and keep customers. In this 3-hour workshop, you will explore the customer relationship management (CRM) process, gain a solid foundation of CRM concepts and best practices, while examining the tools and mechanisms for maintaining customer satisfaction.

Participants will learn to:

  • Define Customer Relationship Management.
  • Identify the steps in the Customer Relationship Process.
  • Understand the relevance and benefits of having a Customer Relationship Management system.
  • Distinguish among the different types of customers.
  • Learn how to build and maintain long-lasting customer relationships.



Target Audience

All People Leaders

Class Size

15 people


Three hours (virtually)

Delivery Method

Virtual Instructor Led

Other Delivery Formats available:

  1. In Person
  2. Hybrid. 

Contact for details.

Registration Deadline Date


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